Okay, so you are driving traffic to your squeeze pages
opt-in pages) building your email list. Now your
challenge is always going to be how to get more and
more of those people on your list to open up your
email and actually read them.
Marketing online is truly a numbers game, the more
people read your emails and take action, the more
commissions and sales you will personally make…
That make sense?
Your open rates will increase your sales..
64% of people polled say that they open emails because
of the subject lines, 22% open their emails based on
who or what organizations its from, and 12% open their
email because of the offer itself. These averages
remained almost identical for all polls I have ever
read. These averages tell you some very important
information, because remember getting people on your
list is only the first objective, now you need to get
them to open read your emails.
So how do you accomplish this?
By paying attention to these three percentages
above… First: Learning to write email subject lines
that get your email opened.
1. The best email subject lines are short, descriptive
and provide the reader with a reason to explore your
message further. You should try and keep your subject line to
60 characters or less.
2. Subject lines framed as questions can often perform
better. Asking your readers a question, as opposed to
a standard statement, immediately engages them.
Questions enter an instant dialogue with users, making
them more likely to be opened. Here some examples:
Would Self-Hypnosis Help You Achieve Your Goals?
Tired of Making Your Boss Rich?
Can Your Marriage Be Saved?
3. When it comes to subject lines, don’t sell what’s
inside. Tell what’s inside. “Tell your customer what’s
in it for them.”
4. Covering your subject line in all caps WILL NOT
HELP YOU. Caps are powerful, but not to be trifled
with. Use them sparingly and responsibly, like to
highlight an important word.
5. Use benefit driven subject lines,when crafting your
subject line you need to think of yourself as the
reader and ask the question “What’s in it for me?”
All too often, the classic mistake of promoting
features over benefits is made.
When you try to sell the features of your product or
service, you’re making the customer do all the work to
figure out why they want your product. It’s in your
best interest to connect the dots for them. Here are
some examples, you can apply this to anything you are
promoting.
Lose Weight While You Sleep.
Earn $90,000 a Year Repairing Cracked Windshields.
Write a Blockbuster in 30 Days.
Improve your sales with facebook fan pages
**Copy this and do not lose this, Here is the absolute magic formula, this changed my marketing big time!
End Result Customer Wants + Specific Period Of Time + Address The Objections
For an example, check out the title below.
“Write killer headlines in 2 minutes without thinking.”
6. Use how-to subject lines..The how-to subject line
is more specific because it promises to reveal
“how-to” achieve the benefit. It’s hard to write a bad
how-to email subject line. Simply join a mouthwatering
benefit to the words “how to.”
How to triple your opt-ins in the next 30 days
How to eat more and still lose weight. (I like this lol)
How to start a 6 figure biz with NO risk!
7. See something you like? Steal it! All the world’s
greatest artists are thieves and“ they “borrow” from
others, building on existing works to create their
own. Don’t be afraid to break bad. If you see great
subject lines that you think will work for your
business, nab them! Tweak them a bit and try them on
for size. Remember, imitation is flattery, so flatter
the hell out of the best email subject lines.
Lastly:
Brand yourself, the from field (meaning when your
looking in your inbox, along side each email it says
who the email is from) should clearly state your name
or business, not a nickname or some other childish
username. I read emails from many people just because
I know who it is from, and know that person sends me
great information and products. Be professional, I
wont even open emails if I cant identify a real
looking name or business. If it comes from hellboy or
something weird like that, I wont open it, even if I
had subscribed to be on the list.
It’s hard to undo a bad first impression…
I hope you now understand to take the time to write
good subject lines and to develop this skill, a
subject line can and will greatly affect your open
rates and the amount of sales you make.
You can apply this information in your solo ads and
your safelist marketing as well. Even your squeeze and sales pages,
you can apply this information to your headings or first bold statements to get more opt-ins.
Do not underestimate the power of good subject lines, and headings on your squeeze and sales pages, and what they can do to increase your income!
Sincerely,
Richard Weberg
