Digital sales presentations are becoming increasingly common in the new digital age.
They allow you to quickly and easily show your leads what you have to offer, without having to travel to a physical location to do so.
By using video, audio, and graphics, you can create powerful sales presentations that are informative, entertaining, and high converting.
Digital sales presentations have revolutionized how entrepreneurs, affiliate marketers, and businesses sell their products and services online.
With the use of digital software tools, you can create amazing sales presentations quickly and easily.
Now, before we share with you our top recommended sales presentation software we use, let us provide you with some tips to keep in mind when creating your presentations.
10 Tips For Creating High Converting Digital Sales Presentations
Leverage Video And Graphics
According to a study by iScribblers, our brains process visuals 60,000 times faster than words. In fact, 30% of our brain is engaged in the task of processing visual information vs. just 3% for hearing, as noted by Discover Magazine.
This means that the probability of keeping viewers engaged during an online presentation increases drastically when visuals are a big part of the content being shown.
Make Your Sales Presentation Relevant
One of the most common mistakes people make is to use a generic presentation. They say the same thing in every presentation and hope that something in their presentation will appeal to the prospective customer.
Don’t do “canned” PowerPoint presentations, they are boring and non engaging.
Make Your Presentations Interactive
An interactive presentation is much more likely to keep a prospects attention and overcome what has become known as “PowerPoint fatigue.”
Enrich your digital sales presentations with interactive features, such as transitions, animations, HTML links, and zooming in and out of key parts of your sales pitch.
These additions will help your presentation stand out and create a bigger impression.
Include Stats, Testimonials, Or Customer Feedback
You need to be able to back up your claims with data, studies, evidence, testimonials, or customer feedback.
This reinforces your digital sales presentation credibility and can provide the social proof your prospect needs to overcome barriers to closing.
Focus On Value, Not Features
Gong.io research found that focusing on features over value is not impactful. Prospects, especially decision-makers, want value propositions about how you’ll help them solve their problems rather than an overview of the features they’ll get.
Always remember, if you can solve a prospects problem, they will buy from you, as people, we buy things that solve our problems.
Get To The Point
In today’s world people are far too busy to listen to long-winded presentations. Know what your key points are and learn how to make them quickly. I remember recently watching a recorded digital sales presentation and the person giving it rambled at great length about one of his marketing products.
After viewing his product and learning how much it would cost I was prepared to move ahead with purchasing it.
Unfortunately, he continued talking in his presentation and he talked me out of buying it. Instead of a 50-slide canned presentation, focus on keeping the slide deck relatively simple and highlighting engaging images, key statistics, and focusing on value and solving your prospects problem.
Keep Text Content To A Minimum
It’s also a good idea to keep your text content minimal throughout the presentation. If you have multiple long paragraphs of information to dispense, consider the alternatives; you can break this content up into bit size pieces.
We practice this all of the time in our email marketing, breaking up paragraphs into one line sentences that say the same thing.
Make your presentation more digestible, easier to read, and less time consuming by ‘trimming the fat.’ Go through your presentation when you’ve completed the first draft and see what you can remove.
Are there slides you can outright delete? Are there paragraphs you can whittle down? How else can you make this bulky presentation more concise?
To move people with your digital sales presentation, you need to evoke emotion with simple yet powerful messages, bulleted points and images.
As a rule, less is always more when delivering a top-notch presentation. If you think you’ve simplified it enough, try taking out a little more.
Be Enthusiastic
The majority of sales presentations I have heard have been boring and unimaginative. If you really want to stand out from the crowd make sure you demonstrate enthusiasm and energy.
Use your voice effectively and vary your modulation.
A common mistake made when people talk about a product they are very familiar with is to speak in a monotone voice – causing the other person to quickly lose interest in your presentation.
So loosen up!
Tell Stories
People love real stories – they’re a powerful communication tool. Use short stories, keep prospects interested and add color by using anecdotes and case studies to tell a story that is compelling and digestible.
For example, share a story of a client who faced a similar challenge and solved it with your product.
Can you tell the story of a client who used your solution and saw amazing results?
To make stories even more effective, add names and faces to the story by adding pictures and testimonial images.
Use Strong Call To Actions
Lastly, make sure and come up with several really good call to actions – What you want your prospect to do next, lead them to where you want them to go.
Have a specific path that you are walking your prospects through and then close them into taking the next step with your call to action.
Best Digital Sales Presentation Software
Prezentar is our top recommended digital sales presentation software.
When you use this software in conjunction with all of the tips we have laid out for you, it will make your job creating high converting sales presentations an absolute breeze!
Read our full Prezentar review
In Conclusion
Creating a high converting digital sales presentation use to be an arduous task, especially If one was new to the process. However, with today’s software and resources available to help you, they are easy to create and can be customized to fit the needs of your online business.
Regardless of your experience level, a well-crafted digital sales presentation will help you sell more products and services.
I hope this article was very helpful to you and if you ever have any questions, don’t hesitate to post them in the comments section below or just say hello, would love to hear from you. 🙂
Sincerely,
Your Friend And Partner
Richard Weberg
